How Disney Built America

Facing soaring costs, mounting criticism, and a tight deadline, Walt Disney pushes the limits of technology to create the first full-length animated feature film. Its Disneys magic combination of passion, brilliance, and tech innovation that gives rise to the billion-dollar business of animated films.

Amidst financial troubles, Disney hires an ingenious marketing whiz who helps them figure out how to bring their beloved characters off the screen and into the hands of millions. Mickey becomes the first celebrity face to grace a cereal box and from there, the licensing of Disney products becomes a lucrative industry and the gold standard for multimedia corporations all over the world.

For nearly 70 years, Disney has pushed the boundaries of art and science through the work of a team of dreamers, designers, and builders known as the "Imagineers"; a look at the story of these builders who have turned the impossible into a reality.