The King of TV

Silvio Santos seeks refuge from the media circus that has exploded since news of his illness; his wife, Iris, insists that they seek treatment in the United States. Meanwhile, in 1958, Silvio throws all of his energy and Cidinha’s savings into “Baú da Felicidade”, his friend and boss’ business that Silvio believes is his ticket to a better life.

In Miami, Silvio Santos becomes friends with his driver, Hector. At SBT, the network begins making plans to have Gugu take over the Sunday program in a bid to avoid bankruptcy, but they still have to notify Santos. In 1970, Santos wins an important award, but the recognition makes him see that to continue growing he must set his own course.

Silvio Santos opens up to Íris about his health problem as he grapples with a haunting feeling. In 1973, the military government censures Santos’ program, forcing him to come up with an ingenious strategy to guarantee his future on television.

Ghosts from the past return to haunt Silvio Santos as he prepares to undergo a risky surgery that, if unsuccessful, could bring about his retirement. In 1975, with Cidinha’s terminal illness weighing on him, Santos sets out to make his dream a reality.