Inside the Superbrands

Helen Skelton discovers how Britains much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch?

What makes McCains chips so famously crispy on the outside and fluffy on the inside?

Helen Skelton gets the scoop on the UKs biggest ice cream brand to see how Walls make their coolest bestsellers. Plus: the team creating a special 100th birthday lolly.

Skelton uncovers the inside secrets of some of Britains most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers Helen discovers how the oo is put into Typhoos tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.