The Imagineering Story

Walt Disney gathers a group of artists and engineers for the purpose of building a dream into reality. These ‘Imagineers’ formulate a set of design principles that transport people from their everyday lives to lands of imagination. Never has there been a place with themed environments, faithful to a story. Walt Disney vows, unlike a film that gets finished, Disneyland will never be completed.

Michael Eisner and Frank Wells save Imagineering and encourage widespread growth. They make Disney cool and relevant with teenagers. Every design project the Imagineers touch turns to gold. The crown jewel, Euro Disneyland, goes over budget and encounters resistance. Poor press coverage and cultural missteps cause low attendance. Humbled, management shies away from future Magic Kingdoms.

Under Bog Igers leadership, the Imagineers begin a creative renaissance, plussing parks worldwide.