Mathew Cullen

Mathew Cullen is an American music video commercial and film director He is cofounder of production company Motion Theory and cofounder of creative studio Mirada with Guillermo del Toro Cullen has directed and produced hundreds of commercials and music videos including two of the most viewed videos of all time Katy Perrys Dark Horse at 3 and Roar at 4 both with over a billion views Rolling Stone named him to its annual Hot List and Wired called him one of six directors who are making music videos cool again He won two consecutive Grammy Awards for The Black Eyed Peas Boom Boom Pow and Weezers Pork and Beans the most bloggedabout video of 2008 Cullen partnered with Katy Perry again in 2014 on Dark Horse to win Best Female Video at the MTV Video Music Awards and Best Video at the MTV Europe Music Awards The video also made her the first woman in history to reach a billion views He founded Motion Theory at age 23 and has since overseen production on over 500 projects Cullen joined forces with Guillermo del Toro in 2010 to launch Mirada a studio designed for storytellers Under his direction Mirada launched a number of multiplatform experiences including IBMs THINK Installation the Rome interactive video and MirrorWorld a living storybook app for Cornelia Funkes book series the latter two garnering Cannes Lions in Animation Illustration and Graphic Design and Best Visual DesignAesthetic In 2013 he designed and directed the prologue to Guillermo del Toros blockbuster PACIFIC RIM Most recently Cullen directed the feature film LONDON FIELDS based on the acclaimed novel by Martin Amis and starring Amber Heard Billy Bob Thornton Jim Sturgess Theo James and Johnny Depp He serves on the Board of Trustees for Film Independent and has guest spoken at Harvard Business School USC UCLA and the Sundance Film Festival