Robert Lustig

Robert H Lustig born 1957 is an American pediatric endocrinologist He is Professor of Pediatrics in the Division of Endocrinology at the University of California San Francisco UCSF where he specializes in neuroendocrinology and childhood obesity He is also director of UCSFs WATCH program Weight Assessment for Teen and Child Health and president and cofounder of the nonprofit Institute for Responsible Nutrition Lustig came to public attention in 2009 when one of his medical lectures Sugar The Bitter Truth became popular on YouTube He is the editor of Obesity Before Birth Maternal and Prenatal Influences on the Offspring 2010 and author of Fat Chance Beating the Odds against Sugar Processed Food Obesity and Disease 2013